AI is no longer on the sidelines, it’s transforming how sport is played, managed, and experienced.
G42 has launched the second edition of The Future of Sport and AI in partnership with The Future Laboratory, a London based strategic foresight consultancy. Based on in-depth research and insights from senior sports executives and experts, the report explores how AI is transforming the industry, broadening access while exposing a strategy gap.
The research highlights five areas where AI is transforming sport:
- Strategy and tactics through real-time decision agents and advanced simulations
- Talent development via data-led scouting and immersive VR training
- Fan engagement with personalized experiences, AI-driven commentary and co-created design
- Health and performance through predictive wearables and cycle-based training tools
- Design from low-carbon kit innovation to intelligent recovery environments
It outlines opportunities and risks. Featuring commissioned research, expert interviews, surveys, and case studies with Mercedes-AMG Petronas F1 and UAE Team Emirates, it highlights AI’s growing influence on sport.
Explore the report.
